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Strategic Management : Cases (10th Edition)

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ISBN: 0131503472
Издательство: Prentice Hall
Год издания: 2004
Book Description This tenth edition of Strategic Management Cases offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 43 featured cases include Verizon, Nextel, American Airlines, E-Bay, Wal-Mart, Target, Mandalay Resort Group, First Reliance Bank, Revlon, and many more companies. For consultants and other strategic planners.