Обложка книги Strategic Management : Competitiveness and Globalization, Concepts and Cases

Strategic Management : Competitiveness and Globalization, Concepts and Cases

ISBN: 0324275285;
Издательство: South-Western College Pub

Book Description Strategic Management: Competitiveness and Globalization, 6th edition provides the most accurate, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised each chapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field. The authors integrate the traditional industrial organizational model of strategic management withthe more modern resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage.