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Wendy Currie

Value Creation from E-Business Models, First Edition

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ISBN: 0750661402, 9780750661409
Издательство: Butterworth-Heinemann
Год издания: 2004
Страниц: 416
Book DescriptionValue Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the critical dissection of E-Business that today's academic community needs. * World class academic contributors brought together in one volume * Demonstrates that there are e-business models which create value for customers and vendors alike * Learn from the lessons of the past five years in developing and implementing e-business modelsDownload DescriptionValue Creation from E-Business Models provides a rigorous intellectual and practical analysis of what constitutes an e-business...