Нравится LibRing?
Расскажи друзьям:
Pankaj Ghemawat

Strategy and the Business Landscape (2nd Edition)

Книгу можно купить в интернет-магазинах:

· OZON.ru 7425р. [Проверить наличие]
ISBN: 0131430351
Издательство: Prentice Hall
Год издания: 2005
Book Description Audience: MBA and Executive MBA strategy courses Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategytextbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin). Competitors: de Kluyver (PH)