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ISBN: 0199284989, 9780199284986Издательство: Oxford University Press, USA
Год издания: 2007
Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as...