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Shlomo Maital, D V R Seshadri

Innovation Management: Strategies, Concepts and Tools for Growth and Profit

Обложка книги Innovation Management: Strategies, Concepts and Tools for Growth and Profit

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ISBN: 0761935274
Издательство: Sage Publications Pvt. Ltd
Год издания: 2007
Страниц: 460
Successful innovation occurs when an invention that is related to a product, service or process in some part of the organization’s value chain is joined with a business design, which in turn is implemented with discipline and skill, through innovation management. It is recognized as one of the primary reasons for growth and success in organizations. Factors that drive innovation include people, leadership, creativity, process, culture and investment. Innovation can be initiated anywhere in an organization, even at the lowest levels.