Нравится LibRing?
Расскажи друзьям:
Ph.D, CEO Robin Karol, Co-Director Beebe Nelson

New Product Development For Dummies (For Dummies (Business & Personal Finance))

Обложка книги New Product Development For Dummies (For Dummies (Business & Personal Finance))

Книгу можно купить в интернет-магазинах:

· OZON.ru 2386р. [Проверить наличие]
ISBN: 0470117702
Издательство: For Dummies
Год издания: 2007
Страниц: 384
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21 st century marketplace, getting start-up capital in an...
Посмотрите другие книги этой тематики: