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ISBN: 0130497843Издательство: Pearson Education
The goal of this book is to help busy professionals communicate across cultures by promoting cross-cultural understanding and fostering communication with foreign-born employees or employers. Brief, practical, and reader-friendly, it provides new insights on cultural requirements not taught in sales training manuals. Guide to Cross-Cultural Communication is a handy reference with information pertinent to negotiations, business writing, and speaking with those from diverse cultural backgrounds, with business-related examples throughout. Essential reading for those interested in understanding and improving intercultural communication both inside and outside their organizations; especially managers, executives, and other business professionals who must communicate in an increasingly multicultural workplace.