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Lillian H. Chaney, Jeanette S. Martin

Intercultural Business Communication (2nd Edition)

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· OZON.ru 3311р. [Проверить наличие]
ISBN: 0130137006
Издательство: Pearson Education
Both the novice and experienced international business traveler will find this an excellent source of information on global etiquette. Devotes an entire chapter to business and social customs. Explores international negotiation, oral and nonverbal communication, language, and written communication. Highlights country-specific information throughout. Offers boxes in every chapter with anecdotes from both neophyte and experienced travelers, along with other sources. Appropriate in virtually any industryfor executives in International Marketing, Human Resources Management, and International Operations.