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ISBN: 0071418539, 9780071418539Издательство: McGraw-Hill
Год издания: 2003
A companion to the bestselling Words that Sell , the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell --but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyondjust red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More...