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James E. Lukaszewski

Moving Out of the Target Zone : What to Do When Activists Attack

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ISBN: 1883291283
Издательство: Lukaszewski Group
A renewed wave of anti-corporate activism is underway, particularly targeting the apparel industry and other areas of consumer manufacturing where the brand, usually American, uses off-shore (that is, third world or lesser-developed) countries for sourcing. This is a reputation issue of the highest order. For some, the issue may be one of brand preservation. Lukaszewski provides helpful insights, key facts, major lessons, productive ideas for helping your organization move out of the bull's eye.
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