Ongoing Crisis Communication: Planning, Managing, and Responding (Sage Series in Public Relations, V. 2)
W. Timothy Coombs, Timothy W. CoombsISBN: 076191319X;
Explaining how crisis management can prevent or reduce the threats of a crisis, this book provides guidelines for how best to act and react in an emergency situation. Drawing on firsthand experience in crisis management, Coombs provides detailed explanations about preparing for crisis, detecting crises, and preventing crisis.
- OZON.ru 4270