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Steve Wilson, Luke Feck

Real People, Real Crises: An Inside Look at Corporate Crisis Communications

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· OZON.ru 1565р. [Проверить наличие]
ISBN: 1886939527
Издательство: OakHill Press
Real People, Real Crises takes readers behind the scenes to show how real men and women deal with the array of potential crises that impact organizations and corporations every day. Through a series of factual events ranging from product tampering to violence in the workplace, Steve Wilson weaves together a thought-provoking documentary that goes beyond the front-page headlines and crisis management textbooks. It's a no-nonsense, commonsense approach to the subject of crisis management communicationswritten by someone with first-hand experience. Real People, Real Crises is a must-read for anyone whose business or organization might someday find itself facing a crisis of its own.