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Walter Mathews

Restaurant Newsletters That Pay Off

Книгу можно купить в интернет-магазинах:

· OZON.ru 1889р. [Проверить наличие]
· OZON.ru 4675р. [Проверить наличие]
ISBN: 0471169129, 9780471169123
Издательство: Wiley
Год издания: 1997
Страниц: 188
A restaurateur's guide to writing, designing, and publishing a newsletter. This book uses 50 actual newsletters to demonstrate how to create a great newsletter or how to turn an existing one into a more effective marketing tool that will: keep the restaurant's name in front of its customers; introduce new menus, hours, or services; announce coming events; establish its uniqueness; generate more media coverage; and keep customers coming back.