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ISBN: 0070220603Издательство: McGraw-Hill Trade
This straight-to-the-point guide will help you develop a vigorous style of writing for all your business communicationsNwhether to professors, prospective employers, business colleagues, clients or customers. It shows you how to command and keep your readerOs attention, inform, instruct and persuade, enlist respect and prompt a positive response. It even tells you how to couch bad news. YouOll find time-tested formats you can adapt right away for your correspondence and reports. And dozens of doOs and donOts save you time and help you steer clear of common errors. Thoughtful questions and invaluable checklists make important points memorable.