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ISBN: 1592572278Издательство: Alpha Books
Does this sound familiar? "If I can just get in front of more qualified prospects, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge." You're no idiot, of course. You can talk shop with any customer who enters your store, asks questions over the phone, or seeks out your specific product or service. But when comes to prospecting for new customers, you'd rather have a root canal! After coaching thousands of salespeople, Keith Rosen, one of America's favorite Sales coaches and trainers, has developed a proven process that anyone could follow to achieve incredible success at attracting more prospects and it's all outlined in his book, The Complete Idiot's Guide to Cold Calling . The fact is, most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust that generates greater,...