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Anders Gronstedt

The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)

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ISBN: 0415921996
Издательство: Brunner-Routledge
Say goodbye to the production century. Savvy and all-powerful consumers are at the helm. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express, Hewlett-Packard, Ericsson, Philips, and Xerox, Gronstedt provides the keys to thriving in the upcoming "customer century." Companies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is a roadmap to success in the Customer Century. Explains a hot, new management strategy Includes practical tips and strategies