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Faith Popcorn

EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life

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· OZON.ru 1289р. [Проверить наличие]
ISBN: 078688441X
Издательство: Hyperion
Год издания: 2001
Страниц: 272
190 million female consumers . . . $4.4 trillion in buying power . . . one book -- the national bestseller now in paperback and newly revised -- that tells you how to reach them. She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.
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