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ISBN: 082233934XИздательство: Duke University Press
Год издания: 2007
a??In her new chic outfit, she looks like anything but a stewardess working. But work she does. Hard, too. And you hardly know it. a?? So read the text of a 1969 newspaper advertisement for Delta Airlines featuring a picture of a brightly smiling blond stewardess striding confidently down the aisle of an airplane cabin to deliver a meal. From the moment the first stewardesses took flight in 1930, flight attendants became glamorous icons of femininity. For decades, airlines hired only young, attractive, unmarried white women. They marketed passenger service aloft as an essentially feminine exercise in exuding charm, looking fabulous, and providing comfort. The actual work that flight attendants dida?”ensuring passenger safety, assuaging fears, serving food and drinks, all while conforming to airlines’ strict rules about appearancea?”was supposed to appear effortless; the better that stewardesses performed by airline standards, the more hidden were their skills and...