Bottom Line Competitive Intelligence
John J. McGonagle, Carolyn M. VellaISBN: 1567205054;
Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.
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