Companies Are People, Too : Discover, Develop, and Grow Your Organization's True Personality
Sandy Fekete, LeeAnna KeithISBN: 0471236101;
Praise for COMPANIES ARE PEOPLE, TOO "In most cases, the CEO?s perception of a company?s personality is drastically different than what the rest of the organization perceives. In the dynamic read, Companies Are People, Too, you?ll discover how to identify the true personality of your company. With this realization you will optimize opportunities and become irresistible to your customers and prospective employees by simply being yourself?on purpose." ?Hal F. Rosenbluth, Chairman and CEO, Rosenbluth International "Experts say that it?s better to know something about your spouse than everything about marriage. In Companies Are People, Too, Sandra Fekete proves that it is also better to know the essence of your company than all about business. Her insights are presented clearly, providing readers with the enlightenment they?ll need to manage, function in, or market their own business. This is a breakthrough book. I recommend it...
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