Обложка книги Innovation Management: Strategies, Implementation and Profits

Innovation Management: Strategies, Implementation and Profits

ISBN: 0195142306;
Издательство: Oxford University Press

In this book, Allan Afuah draws from his professional and academic experience to show the relationship between innovation, a management function, and profitability, a financial function. This second edition has been thoroughly revised and updated; it features several new sections, including a new chapter on the Internet.