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Allan Afuah

Innovation Management: Strategies, Implementation and Profits

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· OZON.ru 7834р. [Проверить наличие]
ISBN: 0195142306
Издательство: Oxford University Press
In this book, Allan Afuah draws from his professional and academic experience to show the relationship between innovation, a management function, and profitability, a financial function. This second edition has been thoroughly revised and updated; it features several new sections, including a new chapter on the Internet.