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ISBN: 0875846769Издательство: Harvard Business School Press
This book will challenge managers to rethink how they manage change. The author argues that only when change programs are deep and fully integrated across the organization can the enterprise truly be transformed. And the alternative to transformation is certain destruction. The Transformation Imperative presents workable tools and a practical framework for evaluating and implementing change programs. Managers must ask four key questions of every change programs. Is it integrated with the long-term goals of the company? Is it consistent with the company's culture? Is it feasible based on available resources? Is it desirable for all who must implement it? Only when all four criteria are satisfied can the enterprise achieve real and continuous transformation.