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ISBN: 0195096177Издательство: Oxford University Press, USA
Год издания: 1996
What would the world of business be like if it were run by the Greek gods of yore? Would Apollo be the right man at the helm of Acme Widget? What sweeping changes would Athena make if she controlled an ad agency? While this might merely seem like an entertaining concept, it also happens to be an extremely valuable framework for understanding management styles and the corporate cultures associated with them. In The Gods of Management, best-selling author Charles Handy uses four Greek gods to illustrate for managers the basic approaches they can use in their own businesses. When power radiates throughout the company from a top boss, that would be an example of a Zeus or "club" organization, one that investment banks and brokerage firms often adopt for their corporate climates. An Apollo "role" culture, on the other hand, results in a stable bureaucracy, such as a life insurance company or a firm with a long history of success with a single product. The Athena "task" environment...