Обложка книги Corporate Cultures and Global Brands

Corporate Cultures and Global Brands

ISBN: 9812388567;
Издательство: World Scientific Publishing Company
Страниц: 270

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survivaland growth in all sectors and countries is the crucial shift from owner?founder?run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.

Похожие книги:

Book DescriptionManaging Change Across Corporate Cultur…
To succeed in the global marketplace for new goods and …

Ella Shohat, Randy Martin
Corruption in Corporate Culture argues that there has b…
A piercingly honest and highly personal story of how a …
Most quality management programs focus on the tools tha…
To what ethical standards can we hold corporations? In …
This handbook shows a firm how to repurpose its risk ma…

FRANKLIN C. ASHBY, PH.D.
Revitalize Your Corporate Culture

Kenneth E. Goodpaster
To what ethical standards can we hold corporations? In …
Careers And Corporate Cultures