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ISBN: 0324158637Издательство: South-Western Educational Publishing
Entrepreneurial Marketing: Real Stories and Survival Strategies features success stories and lessons learned from eight famous founders. Each Module begins by chronicling the development of the driving philosophies of key successful individuals such as Paul Orfalea, Founder of Kinko's, Inc. and Anita Roddick OBE, Non-Executive Director and Founder of The Body Shop. Intriguing biographies are followed by an in-depth analysis of the techniques these individuals used to market their new or expanded ventures. Entrepreneurial Marketing is organized into eight Mentor Modules. Students will learn from the entrepreneurs who have done it all and continue to come out on top.