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Howard L. Shenson

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

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ISBN: 0471527092, 9780471527091
Издательство: Wiley
Год издания: 1990
Страниц: 288
A complete guide to succeeding in today?s burgeoning seminar business?from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business?seminars, workshops, classes, conferences?is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You?ll learn: How to select a marketable subject and test market any seminar for about $1,000 or less How to develop a dynamic program and effective program materials How to create a powerful, registration producing marketing strategy and design winning promotional materials How to assess promotional effectiveness and fine-tune marketing to increase sales...