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ISBN: 0071361766, 9780071361767Издательство: McGraw-Hill Trade
Год издания: 2000
In the modern economy, where most workers are knowledge workers, creativity and innovation are the most easily sustainable competitive advantages. In "The Big Book of Creativity Games: Quick, Fun Acitivities for Jumpstarting Innovation", Harvard trained psychologist Robert Epstein provides dozens of games and activities designed to stimulate creativity and generate innovation in the workplace. Dr. Epstein describes the scientific principles of creativity that underlie the games, and how these principles can be applied to tasks like problemsolving, new product development, and marketing. Timely and innovative, "The Big Book of Creativity Games: Quick, Fun Acitivities for Jumpstarting Innovation" is the ideal book for managers to turn to whenever they need: Games that are easy to lead and fun to play. Exercises that gofar beyond standard brainstorming techniques. Innovation jump-starters for team meetings and work groups.