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ISBN: 1401851770Издательство: Delmar Thomson Learning
Travel Perspectives: A Guide to Becoming a Travel Professional is a text that instructs students on the product of travel and how to sell it. It is a concise and descriptive "how to" manual complete with tools that help the student practice what is learned. Travel Perspectives focuses on terminology, product process and procedure, and developing the student's sales and customer service skills. Discussion points, contained throughout the text, develop understanding of the sales process and the role of customer service in attaining and retaining customers.