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Robert H. Lowson

Strategic Operations Management: The New Competitive Advantage

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· OZON.ru 2999р. [Проверить наличие]
ISBN: 0415256542
Издательство: Routledge
This indispensable text offers students a high quality treatment of strategic operations management. It provides the reader with a clear understanding of the importance and nature of operations strategy by determining exactly which management activities,core competencies, resources and technologies underpin an operational strategy. The book demonstrates how various operational elements and components can be combined and customised into unique operational strategies . When these strategies are correctlyimplemented, they provide sustainable competitive advantage and allow firms to provide a diverse range of services and goods in their increasingly demanding, complex and dynamic marketplaces and spaces.