Harvard Business Review on Customer Relationship Management
C.K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam HillISBN: 1578516994; 9781578516995;
Издательство: Harvard Business School Press
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.