Обложка книги Revealing the Corporation: Perspectives on Identity, Image, Reputation and Corporate Branding

Revealing the Corporation: Perspectives on Identity, Image, Reputation and Corporate Branding

ISBN: 041528421X;
Издательство: Routledge

Book DescriptionAn international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand. The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice. Key feature include: *insightful commentary from the editors on each section *discussion and study questions *links to other works in the genre This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.

Похожие книги:

Book Description The painters of the Royal Watercolour …
Amazon.comFor generations, Thomas Eakins--whose famous …
Building a $1,000,000 Nest Egg is an inside look at how…
Get ready to explore all that Poser has to offer! Givin…

Arbinger Institute, The Arbinger Institute
Leadership and Self-Deception is the first book to reve…

Essential Atlas of the World (World Atlas)
Have the world at your fingertips with this compact, qu…
What made Norma Jean special was the quality she discov…
"Florotica: Revealing the Sensuality of the Micro World…
Archbishop Oscar Romero – A Disciple Who Revealed the G
Kitchen Mysteries – Revealing the Science of Cooking
Prehistoric Past Revealed – The Four Billion Year Histo
Revealing The Holy Land – The Photographic Explorations