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Karl Moore, David Lewis

Birth of the Multinational: 2000 Years of Ancient Business History- From Ashur to Augustus

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· OZON.ru 5166р. [Проверить наличие]
ISBN: 8763000555
Издательство: Copenhagen Business School Press
This book takes in an impressive expanse of history so far overlooked in the history of the multinational and the world economy--from 2000 B.C. to 1 B.C. The book starts with the story of the first known multinational enterprise in the times of the Assyrian Empire and traces the history of the rise and fall of the multinational enterprise through the four great empires of the ancient world. The authors, professors at Oxford University, use the lens of the eclectic paradigm, the leading theory of international business researchers, which renders varied and highly interesting analyses and insights.
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