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ISBN: 156720161XИздательство: Quorum Books
Globalization provides firms with tremendous opportunities and daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansiondepends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. Particular attention is paid to internationalentry and collaborative strategies.