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Yadong Luo

Entry and Cooperative Strategies in International Business Expansion

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· OZON.ru 13181р. [Проверить наличие]
ISBN: 156720161X
Издательство: Quorum Books
Globalization provides firms with tremendous opportunities and daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansiondepends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. Particular attention is paid to internationalentry and collaborative strategies.
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