Обложка книги Pbs Bargaining Across Borders

Pbs Bargaining Across Borders

ISBN: 0070216568; 9780070216563;
Издательство: McGraw-Hill Trade
Страниц: 326

As increasing numbers of Americans do business in international markets, they are finding that knowledge of cultural differences can significantly help the negotiation process and increase the success rate of new ventures. Bargaining Across Borders is a practical, "how-to" guide to negotiating successfully in virtually any foreign culture, from Latin America to the countries of the Pacific Rim. It describes how specific cultural differences impact on business and discloses easily accomplished negotiatingstrategies for leaping the cultural barriers that obstruct success.

См. также: