Planned Giving : Management, Marketing, and Law (Wiley Nonprofit Law, Finance and Management Series)
Ronald R. Jordan, Katelyn L. QuynnISBN: 0471449504; 9780471449508;
An indispensable guide to all aspects?management, marketing, and law?of a successful planned giving program Planned giving allows the individual donor to make a significant contribution to a specified organization using a variety of assets and instruments. For the nonprofit in recent years, planned giving has increasingly become a leading fundraising strategy. By its nature, this more involved form of giving brings the fundraising professional into contact with lawyers, accountants, financial planners, and consultants, in addition to donors. Planned Giving: Management, Marketing, and Law, Third Edition provides the nonprofit professional with the tools needed to navigate the many considerations and professional languages involved in the planned giving process. Building on the success of the Second Edition, this Third Edition emphasizes the growing role of planned giving for most nonprofits, while updating coverage on managing planned giving programs, marketing, donors,...