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Joseph A. Divanna

Synconomy: Adding Value in a World of Continuously Connected Business

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ISBN: 1403911150
Издательство: Palgrave MacMillan
Synconomy argues that the operating state of a firm has a synergistic relationship with the behavior of the entire marketplace, which is important in understanding the value of the firm and predict its performance. It explores the business conditions of an ever-more interoperating global economic marketplace in which companies, customers, and competitors collaborate on many issues. The book proposes a new approach to measuring value in this inter-connected global framework.