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Mark Hirschey

Managerial Economics (with Economic Applications Printed Access Card)

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ISBN: 032428893X
Издательство: South-Western College Pub
Год издания: 2005
Страниц: 768
The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis inan intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximizeaccessibility for a student audience with little or no background in economics, and no previous training in calculus.
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