Обложка книги Jack Trout on Strategy

Jack Trout on Strategy

ISBN: 0071437940; 5-469-01057-0;
Издательство: McGraw-Hill
Страниц: 144

With his 1981 classic, "Positioning", Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in