Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s (Creating the North American Landscape)
Carolyn S. LoebISBN: 0801866189; 9780801866180;
During the 1920s, enterprising realtors, housing professionals, and builders developed the models that became the inspiration for the subdivision tract housing now commonplace in the U.S. Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These...