Обложка книги Inside Chinese Business : A Guide for Managers Worldwide

Inside Chinese Business : A Guide for Managers Worldwide

ISBN: 1578512328; 978-5-699-24722-6; 978-1-578-51232-4;
Издательство: Harvard Business School Press
Страниц: 236

Ethnic Chinese control a staggering 98 percent of the East Asian economy outside Korea and Japan. For any company seeking to work with the Chinese, understanding the unique social and cultural values that underpin their commercial practices can make or break business dealings before they even get off the ground. Ming-Jer Chen, a leading expert on business strategy and competition, offers Western managers the definitive guide to navigating the fascinating-but often confusing-Chinese business world.Drawing from his intimate knowledge of Chinese culture and history, and from his extensive managerial work and international experience, Chen provides an unrivalled insider's perspective on how to work, compete, and cooperate successfully with Chinese companies around the globe. Inside Chinese Business explains that almost all major Chinese organizations are relationship-based and continue to be influenced by an enduring set of cultural and social principles. Building on...