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ISBN: 1859735770Издательство: Berg Publishers
Before the collapse of the Eastern Bloc, private marketeering was regarded not only as criminal, but even immoral by socialist regimes. Ten years after taking on board western market-orientated "shock therapy," post-socialist societies are still struggling to come to terms with the clash between these deeply engrained moralities and the daily pressures to sell and consume. This book explores the new market and its resulting contradictions in a rapidly developing Eastern Europe and Russia. Will Western fast-food industries, such as McDonalds, irrevocably alter local culinary practices? What effect has the privatization of land had upon ownership and exchange? What role do 'new' commodities play within the household? Based on original, first-hand ethnography, this book is a long-awaited addition to existing literature on post-socialist societies.