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ISBN: 0899309798Издательство: Quorum Books
Green management is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included.