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James Ogilvy, Peter Schwartz, Peter Schwartz, Joe Flower

China's Futures

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ISBN: 0787952001, 9780787952006
Издательство: Jossey-Bass
Год издания: 2000
Страниц: 176
As it emerges from centuries of social, military, and political strife, China--which represents one fifth of the world's population and its third largest economy--is poised to play a major role in global business. But what will that role be? In this book, two experts, who have created business scenarios for some of the world's largest organizations--including Royal Dutch/Shell, AT&T, IBM, and Motorola--present three very informed versions of how China's future may unfold in the coming years and what it means to the rest of the world. These scenarios provide a foundation on which today's companies can build business strategies for years to come. Click here to read the preface from this book.