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ISBN: 1861521146Издательство: International Thomson Business Press
The concise version of the IEBM is an indispensable reference tool for managers, students and academics. It presents a carefully selected subset of information from the full six volume edition of the acclaimed International Encyclopedia of Business andManagement. The entries range from international advertising strategy to women in business and together provide an invaluable overview of current thinking and practice. Comprehensive and global in scope and content, this encyclopedia has been writtenby leading international experts in the field for use by students, academics, and practising managers worldwide. Authors include: Stewart R Clegg, Peter Walton, Rosalie Tung and Naoto Sasaki.