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Chris Marshall, Richard Pettinger

Mastering International Trade (Palgrave Master Series)

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ISBN: 0333994612, 978-0-333-99461-0
Издательство: Palgrave MacMillan
This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.