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ISBN: 1900961199, 9781900961196Издательство: Capstone
Год издания: 1997
"I am impressed by Lamonts assessments of who will be the global winners and losers. Lamont holds back no punches. If you want to see the big picture, globally and technologically, read this book." Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management, Northwestern University "Too often, companies charge headlong into global business activities with little strategic thought, historical perpective or analysis of global trends. Douglas Lamonts Salmon Day perspective provides these companies with necessary food for thought as they expand their global sales and investment activities, helping them to make informed choices on market entry strategy, as well as which markets to target and why." Ken Anderberg Publisher and Editor, Atlanta International Magazine "In his new book, Douglas Lamont asks, ?Is Americas number one position in the race toward globalization a permanent feature of economic reform or a...