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ISBN: 1412914140Издательство: Sage Publications, Inc
Год издания: 2007
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Key Features: Illustrates how theory informs practice : The cultural-economic model is built around the circuit-of-culture theory, and the associated practice matrix shows students how to apply this theory to any particular problem or issue. Offers a truly international scope : Going beyond the Western, democratic, corporate perspective, this book critically examines the global diversity of public relations practice with examples from countries around the world. Represents a paradigm...