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ISBN: 1861520484Издательство: International Thomson Business Press
This new text examines the role of economics in business decision-making. It is aimed at first year business undergraduate and MBA courses and is closely tailored to the needs of those students, many of whom are studying economics on very short coursesand find texts like Begg or Lipsey too large and detailed for their purposes. The text offers a well-structured treatment of the concepts and uses a case study approach to illustrate their relevance to the business environment. Important new Japanization developments in industrial economics, such as Game Theory and the economics of TQM, are included.