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ISBN: 1578051029, 9781578051021Издательство: Sierra Club Books
In this impassioned expose, lifelong skier Hal Clifford reveals how publicly traded corporations gained control of America's most popular winter sport during the 1990s, and how they are gutting ski towns, the natural environment, and skiing itself in a largely futile search for short-term profits. Chronicling the collision between Wall Street's demand for unceasing revenue growth and the fragile natural and social environments of small mountain communities, Clifford shows how the modern ski industry promotes its product as environmentally friendly--even invoking the words and emblems of such environmental icons as Ansel Adams and John Muir--while at the same time creating urban-style problems for mountain villages. He also uncovers the ways in which resorts are carefully engineered to separate visitors from their money, much like theme parks. Clifford suggests an alternative to this bleak picture in the return-to-the-roots movement that is now beginning to find its voice in...